PVR bluO is a one of its kind entertainment concept in India. Simply speaking what T-20 has done to the sport of cricket in India, bluO has done the same to the sport of bowling. In other words, bluO is a concoction of fun + bowling, world cuisine, music, adventure coming together. With bluO, we have redefined bowling as a popular lifestyle and entertainment sport in the country.
Idea behind bluO?
The idea for setting up bluO was to provide one stop entertainment destination to all and also promote the sport of bowling in India. Initially bowling was not as much popular sport in India as it is now. We wanted to promote bowling not just as an indoor sport but also as leisure and entertainment activity and we feel we have we have been able to carve out a distinct identity for bluO clearly evident from our increasing base of loyal customers.
Since bluO is a unique concept, it is supported by some exceptional elements that give it that extra edge. These involve a path breaking rhythmic interior design with a sensual play of light & form and the ceiling that emanates as a ripple wave. It is energetic, stylish and reflects the lifestyle and ideology of today’s youth.
The marketing strategy of bluO revolves around two pillars. The first is to create stronger vitality and the second a stronger stature. In order to create a stronger vitality across all TGs and age groups, we devise specialized programmes and promotions to achieve that. On stature front, bluO leverages strength of being a PVR group company by inviting celebrities from the Bollywood film fraternity to promote movies.
PVR bluo is a one of its kind entertainment concept in India. Simply speaking what T-20 has done to the sport of cricket in India, bluO has done the same to the sport of bowling. In other words, bluO is a concoction of bowling, world cuisine, live music and fun coming together. An ideal destination to bond, de-stress and rejuvenate, bluO serves as the perfect host to corporate parties, theme & kitty parties, birthdays & anniversaries. bluO has emerged as a leading player in interactive entertainment with a perfect mix and is slowly becoming the preferred choice among youngsters, families or kids.
bluO, the destination that roars with fun and entertainment in every inch, is a marvel of PVR and Major Cineplex. Thailand's leading entertainment company whose products range from Cinemas, Concept theatres, Fitness Centers, Night Clubs, Concept Entertainment lounges, Bowling Alleys, Multiplexes, Movie distribution, Home Video and more, Major Cineplex currently owns more than 500 bowling lanes in Thailand. Apart from all this, they also introduced the world to Sub Zero - ice skating rinks that thrill and chill abundantly. And if this wasn't a long list already, add to it more than 500 Karaoke rooms and karaoke boxes across Thailand!