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What is bluO?

PVR bluO is one of a kind of entertainment concept in India. Simply speaking what T-20 has done to the sport of cricket in India, bluO has done the same to the sport of bowling. In other words, bluO is a concoction of fun + bowling, world cuisine, music, adventure coming together. With bluO, we have redefined bowling as a popular lifestyle and entertainment sport in the country.


Idea behind bluO?

The idea for setting up bluO was to provide one stop entertainment destination to all and also promote the sport of bowling in India. Initially bowling was not a much popular sport in India as it is now. We wanted to promote bowling not just as an indoor sport but also as leisure and entertainment activity and we feel we have been able to carve out a distinct identity for bluO clearly evident from our increasing base of loyal customers.

Distinguishing Features

Since bluO is a unique concept, it is supported by some exceptional elements that give it that extra edge. These involve a path breaking rhythmic interior design with a sensual play of light & form and the ceiling that emanates as a ripple wave. It is energetic, stylish and reflects the lifestyle and ideology of today’s youth.


Positioning Statement

The marketing strategy of bluO revolves around two pillars. The first is to create stronger vitality and the second a stronger stature. In order to create a stronger vitality across all TGs and age groups, we devise specialized programmes and promotions to achieve that. On stature front, bluO leverages the strength of being a PVR group of a company by inviting celebrities from Bollywood film fraternity to promote movies.

One stop destination for entire family

Unwind

India's Largest Bowling Alley

Awesomeness

India's Largest Bowling Alley

What's Happening @ bluO

EVents & Promotions

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Leagues & Tournaments

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Brand Partners

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Testimonials

Thrilling

India's Largest Bowling Alley

Unlimited

India's Largest Bowling Alley

Contact

Corporate Office

4th Floor, Building No-9, Block-A,
Dlf City Phase III,
Gurgaon - 122002

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